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Thinking philosophy
“A philosophy major? Now, what can you do with a philosophy major?” “You can think deep thoughts about being unemployed.” Dragon: The Bruce Lee Story (1993) Philosophy became impractical at some...
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Speak Up
The Voice taught me something about public speaking. Seal specifically. When he was making another passionate pitch to a nervous singer, Seal said something which stuck. Seal told this young man he...
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Beyond disruption
I’ve been known to yell, “Disrupt or die,” from office windows. Mainly because we’re loosing the fight against boring, and it’s increasingly hard to get the attention of a fickle fragmented audience....
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What’s Holding Digital Innovation Back
Earlier this week Cyber Lions juror and JWT National Creative Director Digital, Ashadi Hopper, told Mumbrella Australia’s poor showing in the category was due to a lack of technologists at senior...
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Unpitching Bloggers
I’ve seen a bunch of posts giving advice on how to pitch to bloggers this week. Each provides good tips, summarised by the three Rs: research, relevance and respect [some might add remuneration]. The...
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Difficult People
Some people are hard to work with. They push your buttons, testing your intellect, knowledge and endurance. It’s understandable if you prefer avoid them. Most of us do. But we shouldn’t. Just as our...
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Learning, My Way
“How many decks,” they’d ask. Any more than three and you were a champ. I could only ollie one deck. On a good day. I used to skateboard you see. When I was eleven I’d ride my skateboard up and down...
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The Art of Storytelling: What #GoBackSBS Teaches Charities
Applying good storytelling structure to a current issue allowed #GoBackSBS to delve into deeper issues such as the needs of those we serve as charties. The not-for-profit world has long known the power...
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Revenge of the Publisher
Think like a publisher. That’s the call of the content marketer. Exactly what product and service providers are being told to do, if they wish to remain relevant in our post-industrial world. With...
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Problogger Event 2012: The Takeaway
I almost wet my pants when I walked into Problogger Event 2012 to be met with a smile and outstretched hand from THE Problogger, Darren Rowse. As the room filled with a surreal mass of avatars with...
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